This allows you to access relevant information about your campaign's success within your BingAds dashboard without connecting the dots. In some ways, Bing's UET (Universal Event Tracking) system is actually better than Google's offering. PPC Wins has a complete guide to implementing Bing's UET on Shopify . If you use another service like WordPress, the process is just as easy. The only difference is when adding code to your site, be sure to include the code in the <head> tag of each page (just like you do with Google Analytics and Facebook Pixels). If you're using
UTM tracking with whatsapp database Google AdWords, you should know that Bing will try to automatically convert the name of the source. For example, Bing uses http://www.example.com/? It states that utm_source =google is imported as http://www.example.com/?utm_source=bing . These fields should be checked to ensure Analytics is receiving accurate source data. Setting up a Bing Shopping campaign Similar to Google Shopping , Bing allows users to search submitted catalogs for items they are looking to purchase . If you run an ecommerce store, you can't afford to skip this one. PPC Wins reported that some clients found conversion costs 83% less on Bing .
These settings are as easy as importing your ads in the first place. If you haven't set up your Google Shopping feed yet, you'll need to set it up first. The documentation available is a little better, and Google is still a major player in comparison shopping engines (CSEs) . Once you 've optimized your Google Shopping feed , you can follow this guide to fine-tune it and start submitting products to Bing . For Shopify ecommerce sellers, we have a great extension that allows you to use your existing Google Shopping and Facebook dynamic ad feeds to automatically send your product feed to Bing . Click here to download for free now!