how well it persuades red bull customers to buy and drink more. It measures itself as a media company - red bull media house takes initiatives that are profitable on their merits, just like the washington post, cnn or the financial times. Today, red bull media house is one of the most successful media companies in the world. What started as a simple magazine has evolved into tv series, documentaries, world-class events, a music studio, merchandising, and they even license their content to

mainstream media companies like the new york times. [email protected] mag has evolved into tv series, events, music studio, merchandising and @joepulizzi licensed content. Click to tweet while other companies looked to media as, at best, a side project, how whatsapp number list did red bull see this opportunity? Simple…robert sperl, and the majority of the other members of red bull's media team, came from the publishing and media industry. Like george lucas, red bull's content team saw the business model in front of them as a natural progression, instead of looking beyond it like so many marketers before them. Today, the red bull model is replicated to varying degrees across the business spectrum.

Business-to-business (b2b), business-to-business (b2c), and even non-profit organizations are beginning to realize that by focusing on creating interesting and engaging content, a new model is emerging: marketing as profit center. Can we really move marketing from the financial data cost line to the revenue line? Can marketing really serve multiple business models? Our book - killing marketing - presents an entirely new business model for marketing that both harnesses the disruptive forces facing marketing and